Blog
Series of articles

The WB India Journal – Insights and strategies for your India business

Jan-H. Heinen · 31. October 2025
Kasturi Dadhe sitzt mit Dr. Johannes Wamser im HQ Bochum und diskutiert über Business im Indien-Kontext.

Ladies and Gentlemen,

How often have you heard in recent years: “India is the next big thing!”
Is that your first thought when you read the word India today?
Or do you currently tend to think of more difficult issues – India’s rapprochement with Russia and China, the tense customs policy with the USA?

Then let’s change our perspective, because behind all these developments is a country that is sticking to its course – as confident and pragmatic as ever: trade with China and Europe is driving technology and growth, international energy cooperation is securing supplies, and partnerships with the EU are bringing investment, innovation and expertise. Reforms, tax relief across the board, a growing capital market dynamic – with the current billion-euro IPOs of Tata Capital or LG Electronics India, for example – or the construction of new hubs for AI by foreign investors, as announced by Google at the beginning of October, for example, are creating economic stability.

India is not a sure-fire success. India is challenging. But for those who understand the realities on the ground, India has long been more than “the next big thing”.

This issue is precisely about these realities.

Enjoy reading!

Raphael Herberg visits HQ India.

When “everything runs smoothly” masks reality

What is really going on in your Indian subsidiary?

Our experience in India has shown time and again that the reports of many subsidiaries or joint ventures differ significantly from reality. What comes across to the parent company as “not ideal, but okay” may in fact conceal losses, compliance gaps or inefficient processes.

Typical signs of deviations that should make you prick up your ears:

The distance between the European HQ and the Indian branch can easily lead to misperceptions. Figures and reports can create a distorted picture – the reality often remains invisible.

Curious about the solution?
We show how deviations can be identified at an early stage and how risks can be minimized in a targeted manner.

Talk to us!

Do you have a project that we can support you with?

We will be happy to advise you. You can use the following link to make an appointment for a non-binding and free initial consultation.

Jan-H. Heinen (Managing Director)

Did you already know? Exclusive WBinars – practical knowledge for decision-makers

We regularly share our knowledge inexclusive online webinars led by our experts. In these interactive formats, we provide first-hand insights into current topics. Get in touch with us.

Permanent Establishment in India – are you affected?

In our experience, many German companies realize too late that they are establishing a permanent establishment (PE) in India. The recent Hyatt ruling shows that even small operational interventions – such as managing projects locally or having decision-making authority over employees – can be enough to trigger a tax liability for your company in India, even if your head office remains in Germany. An undesirable scenario. Do you want to be legally certain that your company will not be considered a PE by the Indian tax authorities? Are you unsure whether this risk has already materialized? Feel free to contact one of our tax experts without obligation.

Best practice: ORAFOL in India: Successful with our support

In ourBest Practice Series, we show how international companies are going their own way together with us. In the current example,Raunak Kumath, Managing Director of ORAFOL India, reports on how the company has successfully established and expanded its activities in India. From the first steps to ongoing business.

“You need a very, very good partner when it comes to India, and we are lucky that we had WB with us working day and night to make it happen.”

Raunak Kumath (Managing Director ORAFOL)

India up close: Our Key Account Manager in India

It is important to us that our employees know India not just from reports, but from their own experience. Anyone who has experienced the Indian market for themselves can simply provide you as a customer with more targeted support and advice.

Our Key Account Manager Raphael Herberg traveled to India for the first time in September, visited our teams in Delhi and Bangalore, took part in various high-profile business and networking events and accompanied German companies at their local trade fair appearances.

Watch the video to see what surprising insight he brings back from there as a “first-timer”.

“India does something to you – chaos and dynamism, challenges and opportunities lie close together. It is precisely this energy that makes the market so exciting.”

Raphael Herberg (Key Account Manager)

We continue to grow: Welcome, Dr. Kasturi Dadhe!

Like the Indian market itself, WB is also continuing on a dynamic growth path.

We are very pleased to welcome Dr. Kasturi Dadhe to our team as Vice President Business Development & Government Affairs.

With over 15 years of experience at the interface of business, administration and diplomacy, she brings valuable expertise in Indo-German cooperation to you as our clients.

PS: Do you already receive the “WB India Journal”? Register now and never miss an India update again! Register

Your contact person
in our company:

Raphael Herberg
Key Account Manager