Carmen Heinrich

Mrs. Heinrich represents WB in Switzerland. As a business economist and hotel manageress, she started her professional career at Unilever Bestfoods Germany and Switzerland. Subsequently, she held various management positions in marketing and sales in the international food industry, among others at Coca-Cola AG Switzerland. As a member of the management, she set up the marketing and sales department of the Swiss Grand Resort Bad Ragaz. In the role of Director Business Development, based in New Delhi, she was responsible for the market entry and construction of the resort in India.

"My specialization are marketing and sales strategies, communication and implementation into operational processes. In doing so, I have a strong analytical understanding of the market mechanisms in the consumer goods and service industry. To overcome and successfully combine the frequently diametrical mechanisms of the Western and Indian world I consider as a motivating challenge."

At WB, Mrs. Heinrich supports projects in the field of FMCG / areas of brand management, corporate communication and consumer marketing.


  1. Since 2012

    Head of Representative Office Switzerland at Dr. Wamser + Batra Group

  2. Since 2011

    Communication Consultant (Carmen Heinrich Consulting)

  3. 2010 - 2012

    Director of Business Development at Grand Resort Bad Ragaz India, New Delhi

  4. 2007 - 2010

    Communication Consultant (Carmen Heinrich Consulting)

  5. 2003 - 2007

    Head Corporate Marketing, Sales & PR at Grand Resort Bad Ragaz AG, Switzerland

  6. 2001 - 2003

    Group Brand Manager at Coca-Cola Switzerland AG, Brand Leadership Fanta, Sprite, Nestea und Minute Maid

  7. 1999 - 2001

    Senior Product Manager at Unilever Bestfoods Switzerland, responsible for Trademarks: Knorr, Dextro Energen and Calve

  8. 1996 - 1999

    Junior Product Manager Trademarks Mazola and Field Staff at Knorr-Bestfood Deutschland GmbH

  9. 1991 - 1996

    Studies of Business Administration at University of Erlangen-Nürnberg

Bild: Carmen Heinrich

Representative Switzerland

+49 234 90418360