Mrs. Heinrich represents WB in Switzerland. As a business economist and hotel manageress, she started her professional career at Unilever Bestfoods Germany and Switzerland. Subsequently, she held various management positions in marketing and sales in the international food industry, among others at Coca-Cola AG Switzerland. As a member of the management, she set up the marketing and sales department of the Swiss Grand Resort Bad Ragaz. In the role of Director Business Development, based in New Delhi, she was responsible for the market entry and construction of the resort in India.
"My specialization are marketing and sales strategies, communication and implementation into operational processes. In doing so, I have a strong analytical understanding of the market mechanisms in the consumer goods and service industry. To overcome and successfully combine the frequently diametrical mechanisms of the Western and Indian world I consider as a motivating challenge."
At WB, Mrs. Heinrich supports projects in the field of FMCG / areas of brand management, corporate communication and consumer marketing.
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